Presentation, slides in depth
(The stuff we would say)
(The stuff we would say)
1. Pop up shop
As we are a small business we want start off by selling our craft through the setting up of a pop up shop. This is a cheap way of getting our products out there and allows us to manage out stock. We would take out pop up to shop to craft fairs and print fairs to target buyers. The idea of flash retailing allows us to not be held down to one location. Especially as we are a new business, we may not know straight away who are biggest target audience is. Other than our pop up shop, we want to create website similar to an etsy shop, to sell our products. This will bring us an online presence and increase our chances of becoming a recognised design company.
2. Creating a buzz
A new business needs strategy to get people talking about them. We thought we would create something personal linked to our pop up shop. For example, we wanted to have a tea and biscuit stand to drawn customers in. This also creates a friendly environment. We would also offer on the spot deals to keep sales going. Our branding is important and could create us design opportunities Everything for the pop up shop sign to the van it comes will needs to communicate our design company.
3. Staying in touch
Nowadays, it isn't enough to sell your products in a shop, you need to ensure an online presence is ever evolving Networking is key to keeping design alive. Creating a blog in which customers can follow will keep them updated and interested. Similarly, setting up Titter and linkedIn accounts will build a foundation for our business.
4. Company Costs
This is the tricky part. We decided that we want to be partnership company as is a fair business approach and each individual is equal. We would take up a young persons start up loan of £2,500 which will gives money to buy our equipment, programmes and resources At first we will work from home as we might not have enough money to hire a studio. The wages to begin with will be split commission. We will need to buy software, for example Photoshop and Illustrator which will cost us £560.00. We will also need to take into account petrol costs and buying or hiring a vehicle.
5. Draw Something
(see slide)
We want to produce products such as posters, stationary, phone cases, basically novelty gifts. We want to mainly keep our products hand crafted and illustration best. We want to use both type and image to engage customers.
6. Product Range
The key for us selling as many products as possible, is applying a pattern over a a number of products. These may be screen-printed fabric printed or digitally printed. Each designer in our team will take part in creating patterns and ranges.
7. Responsibilities
As we are a partnership business, we have decided to share the responsibilities and appoint each designer to their job. Obviously these may cross over at times but it is a starting point to our small company.
8. Website
Depending how well our company will take up, a website will be created. The website will contain an online shop as another form of selling. A contact area where people can reach us. An exhibition and events page where what we are doing can be updated regularly Also a work page will be displayed, showing possible clients.
9. Existing competition
As a small design company we are going to face a lot of competition However, identifying these will help us face the competition. Businesses like paperchase, pylons and Jonny's cupcakes are where we see ourself. Obviously this is a long time goal.
