Saturday 17 November 2012

PPP//Session 2

My chosen areas of practice as of now

  • Illustration
  • Typography
  • Branding


My main strengths as of now

  • Hand rendered type
  • Layout
  • Taking on feedback and applying it in a better way to my work. 


My identified weaknesses as of now

  • Photography
  • Documenting work
  • Getting my work out there


A set of main goals for this year

  • To get some industry experience in an area I want to specialise in. 
  • To get my work noticed and begin networking.
  • To do some collaboration work. 


Wednesday 14 November 2012

5 Studios to work for

Identify 5 studios or companies which are personally relevant. Make an informed choice based on:

  • Location
  • Client base
  • Direction of practice

Also consider
  • What is it?
  • Who are they?
  • Why are you contacting them?
  • What do you want them to do?
  • Why they should get back to you?
  • List 8 methods to contact them. 

1. A-side studio

A-side studio is set up in Falmouth, Cornwall. It's very broad in what sort of practice they do. Anything from packaging to illustration to editorial. For me, it is a great location and somewhere I could see myself applying my practice. The advantage them designing to a broader target audience means that there client base is quite impressive. Of course I have areas of design that I prefer to others such as illustration. However, I think it is much more beneficial to work on other elements. I also really like typography and branding so I think I am quite open minded. Another key reason for picking this studio is because they focus a lot of there work on surfing culture and companies  Surfing is a passionate interest of mine so I would like the opportunity to get involved with basing my practice on this. 










2. Paperchase

In terms of working for a commercial and nationally known company, I would like to work for paperchase. I really like pattern and print design. I would also enjoy the process of making a pattern work as a range and on multiple 3-D projects rather than just 2-D based. The company is based is based in London which would be a great place to work as it would hopefully lead to other design opportunities. I think it would be a great company to contact for industrial experience as it would be good to see how the design team work in a UK retail shop. The best way to contact paperchase I think would be to email. I think it would be interesting to see the dynamics of an in-house design team and also be part of producing art work. I really enjoy illustration and think I could benefit from experience with them therefore this is why I think they should get back to me. 








3. Studio MIKMIK


This company is based in west Yorkshire which focusses on publications and promoting events. What drew me towards this studio was their use of pattern and print whilst designing layout and information publications. Recently I have really been enjoying layout with written content and image based work. I have always enjoyed typography and pattern illustration, so combining these skills together in a studio is something I could see myself doing. The studio is aslo in a good location, not far from Leeds College of Art, therefore it is realistic to contact and visit. I have also noticed the typography that the studio do which is definitely an area I want to focus on.







4. Sass and Peril









http://www.sassandperil.com/


5. I love dust

'I love dust' is a collaborative studio which covers many areas of graphic design, illustration typography and even animation. They are based in East London and on the South coast. For me, the studio specifying on a range of areas gives me confidence that I could learn a lot from a company like this. Also, the idea of collaboration is something that I would find interesting and always a good challenge. I think this company is a bit out of comfort zone and not my normal style  but I think this is why I like it. They have worked for a lot of well-known companies such as nike and Absolute vodka. They seem to sert there standards high which also draws me to this studio. 




6. Sunlights on closed lids

Recently I bought some greeting cards from the sculpture park in Yorkshire which I really liked the design of. I went onto the shop online which led me to loads of illustration and type based cards that I adored. This studio in particular caught my eye. Every aspect of their card designs is how I would like to work. I would like to contact them because their are so many questions I would like to ask them.I think I would contact this company with a hand rendered letter or card and post it to them traditionally.