Blog Group Task

How cigarette packaging/adverts raise awareness


As time has gone on, the perception on people who smoke has changed, the discovery of illness that smoking can cause has changed and the way cigarette smoking to promoted to the world has definitely changed. Smoking has always been a popular thing, however it used to be recognized not for its link to bad health or poor will power, but wealth and class. Smoking used to be taken up by people with status and money to show that they have it. 


Posters/campaigns 
It is interesting in the way that smoking hows progressed in terms of advertising. 


For example this advert promoting 'Lucky Stripe' uses Marilyn Monroe as though to glamourise the the lifestyle of smoking. The advert isn't at all threatening, it is aesthetically pleasing and shows no signs of negativity.

http://www.tobaccoworld.org/

In contrast, this modern day advert only expresses danger and warning. The image is very impacting, almost scary. Openly warning the population who smoke or who are thinking of taking up smoking that their are many extreme health problems that come with it. This advert, unlike the one above is in no way encouraging people to smoke or giving it positive connotations. 

http://www.care2.com/

Motion Picture

This video shows a 'Lucky Strike' cigarette advert, which is very misleading. 

http://www.youtube.com/watch?v=GeRSaPqIVYA&feature=related

This British anti-smoking advert from 2007, shows impacting, shocking images in a cause to encourage people stop smoking. 

http://www.youtube.com/watch?v=cMRFIU_sADI

Packaging 

Nowadays all cigarette packing contains health warnings weather this is through just type or type and image. Often it takes up a large amount of the box therefore for the person purchasing the packet, it is quite hard to ignore. The strong black and white type is very bold and threatening. Equally, the images are very effective as they are quite disturbing and incredibly off putting. Which is in fact the idea, to put people off smoking cigarettes. 

http://en.wikipedia.org/wiki/Tobacco_packaging_warning_messages

http://www.express.co.uk/posts/view/63488

http://www.boxvox.net/tobacco/

In contrast to this, older cigarette packaging showed no signs of health warnings or negativity around the topic. In fact, it was the opposite. Often, bright colours would be used and a fun, positive typeface. Even the name of the brand was encouraging, such as 'Happy Hit'. 

http://www.antiquehelper.com/catalog.php?id=150&page=5

Study Task 2 - What Is Graphic Design - Part 1

Identify 5 examples of Graphic Design appearing in different contexts: 


Book covers 

Every book we read has a cover that has been carefully designed to portray the contents by a designer/illustrator. I particularly like Harriet Russell's collection of illustrated book covers as they are simple and clear yet at the same time very eye-catching. I think these factors are what make successful book covers. 


http://www.harrietrussell.co.uk/


Packaging 

All packaging contains some aspects of Graphic Design. Whether it is typography, illustration or imagery,  packaging relies on these things to advertise a product. However the way that these factors are used and presented determines how well a product will sell. I love the design of 'Jimmy's iced coffee' mainly because of the typography and the colourways.  


http://www.jimmysicedcoffee.com/


Smart Phones 

As technology has developed within the 'smartphone' market, so have the graphics. For example the iphone successfully displays good use of design in layout, symbols and legibility. Graphic Design in this market is constantly becoming more and more progressive. Always trying to make this communicate in a simpler, quicker way. 


http://www.thegamersmag.com/


Stationery 

Everyday items such as stationery, display Graphic Design. Often a range of patterns, colours, photographs and illustrations are used to create an aesthetically pleasing piece of design. The target audience is also a big determination of how well a product or pattern will sell. 

http://www.paperchase.co.uk/

Posters  

Posters is one of the most common ways to communicate something. Anything from events, films, bands, all of these can be advertised through the design of posters. How well they are being promoted depends on the composition and relationship between image and type within the poster. 


http://www.mediastorehouse.com/


Identify 5 examples of Graphic Design performing different functions:

To raise awareness 

Graphic Design is widely used to raise global issues and attempt to communicate a message successfully to the target audience. Often the more shocking or controversial an campaign/advert is, the more effective it is. 


www.nspcc.org.uk 


To promote/advertise 

Design such as CD covers, posters, magazine covers etc. are all trying to promote or advertise a product. For example this 'blur' CD cover I have chosen is typically trying to promote a band in the most effective way the designer feels is possible. 


http://sleevage.com/blur-the-best-of/


To Inform 

Information graphics is a very effective way in informing a target audience. Even though I personally don't find it particularly eye-catching, some of the design has obviously been thoroughly thought about in terms of layout and keeping it straight to the point. 

http://www.theitguys.biz/tag/information-graphics/

To communicate

Graphic Design is used to communicate something to an audience. Leaflets and flyers etc. do exactly this. Through the use of type, layout and imagery a designer should be able to communicate clearly what the brief has expressed. 

http://starbucks.co.uk/

To guide

Graphic design is used a lot within maps and guides. Good Graphic Design, in this case, should be able to communicate internationally. The purpose of a guide is to be simple and easier to apply, therefore well chosen layout, keys and colourways are the main factors for a successful map/guide. For example, the London Underground is one of the most recognised and understandable form of maps in today's world. 

http://underground-maps-pictures.blogspot.com/

Identify 5 examples of Graphic Design delivering different types of messages:

Educational 

Whether it's on prospectus's, posters or leaflets, Graphic Design is definitely used to get across an educational message. it may be done subtly or more obviously, but we are constantly being educated through good design even if we don't realise it. 

http://a-makin0811-fmp.blogspot.com/

Comical 

All over the world Graphic Design is used to entertain people and make people laugh. Often light-hearted slogans and fun colours are used to express this. 

http://www.keepcalmgallery.com/

Health and Safety 

Health and Safety posters, adverts etc. use simplistic and eye-catching Graphics. It needs factors like this to make it effective and have a purpose for whats it's trying to communicate. 

http://www.optima.org.uk/

Instructions 

Step by Step instructions definitely use a repetitive way of Graphic Design. Even from a far, you can often tell by the layout that it is instructions that a poster or leaflet is trying to communicate.  These days, you get instructions for most products therefore they are more effective when they are presented simply as they are targeting a wide audience. 

http://www.doobybrain.com/

Fictional 

Graphic Design is used in storybooks and comic strips to get a message across. Illustration is a very effective way to present a fictional storyline. 

http://www.fanpop.com/

Identify 5 examples of Graphic Design produced using different media:

Paper 

For me, designers such as Yulia Brodskaya are what make using paper as one of my most favourite medias to work in. I that it is a material that we take for granted. So much inspirational and effective work can be produced from such a simple technique. 

http://www.artyulia.com/

Printmaking 

Printmaking is another media that I find incredibly effective. I like the idea that it is a traditional process yet still creates eye-catching work. I like the simplicity that the effect offers and the endless opportunities with the technique. 

http://www.sassandperil.com/

Letterpress 

Again, letterpress is a traditional technique which portrays an authentic feel to a piece of Graphic Design. I like the fact that it focuses on type. Also, the fact that it can be quite a long process makes the work even more valuable to the designer. 

Installations 

Sometimes bigger really is better. Graphic installations is another media in which Graphic Design is often used to communicate something. Even though it is time consuming and harder to resource it is a way in which presenting an idea can be very effective. And often it takes on a different perspective in response to a brief.

http://aestheticinterlude.blogspot.com/

Digital 

With the digital world forever developing, it makes sense for Graphic Design has its own input on the matter. Nowadays, designers are taking digital art to a whole new level and creating mind-boggling pieces. 

http://www.thereis.co.uk/typography-one/

Identify 5 examples of Graphic Design produced at different scales: 

Costers (small scale) 

Even everyday items such as coasters have a design in which someone has carefully selected. 

http://blog.thefind.com/

Hot Air Balloons (large scale)

Using hot air balloons to communicate or promote something is very effective. However it isn't the cheapest way to try and sell a product nor can it be done regularly. 

http://www.ballooning.fsnet.co.uk/

Shop Windows (large scale)

http://www.woozybmx.com/blog/woozybmx/selfridges-window-displays/

http://jstjessie.wordpress.com/tag/anthropologie/

Shop display windows are becoming more and more extravagant as time goes on. The time and effort the goes into designing one is incredible. It is a major factor which draws in the shops target audience. 

Business Cards (small scale) 

Because business cards are such a popular thing you often see many with poor Graphic Design. However, equally there are those which communicate a service with display good layout and a clear concept. 

http://creativefan.com/50-inspirational-letterpress-business-cards/

Cards (small scale) 

Whether it is Birthday cards, christmas cards or just a thank-you card, nowadays shops offer a range of variations. You can often find ones that are done through printmaking or just simple illustration and typography. 

http://www.studiotota.com/