I felt that it was definitely time for a change of logo as the old one I did doesn’t really say anything about me as a designer. I want to keep the new logo simple but memorable. Having quite a common name, I decided to do something with my initials. As a lot of my work is targeted at females, I felt that a
hand-rendered approach suits this and gives a personal touch. I think keeping with black and pink keeps it clean and doesn’t interrupt my work. I often use colour in my work, however I don’t think I need to design a logo full of colour to represent this. I think the touch or pink is enough to give a feminine aesthetic.
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