As time has gone on, the perception on people who smoke has changed, the discovery of illness that smoking can cause has changed and the way cigarette smoking to promoted to the world has definitely changed. Smoking has always been a popular thing, however it used to be recognized not for its link to bad health or poor will power, but wealth and class. Smoking used to be taken up by people with status and money to show that they have it.
Posters/campaigns
It is interesting in the way that smoking hows progressed in terms of advertising.
For example this advert promoting 'Lucky Stripe' uses Marilyn Monroe as though to glamourise the the lifestyle of smoking. The advert isn't at all threatening, it is aesthetically pleasing and shows no signs of negativity.
http://www.tobaccoworld.org/
In contrast, this modern day advert only expresses danger and warning. The image is very impacting, almost scary. Openly warning the population who smoke or who are thinking of taking up smoking that their are many extreme health problems that come with it. This advert, unlike the one above is in no way encouraging people to smoke or giving it positive connotations.
http://www.care2.com/
Motion Picture
This video shows a 'Lucky Strike' cigarette advert, which is very misleading.
http://www.youtube.com/watch?v=GeRSaPqIVYA&feature=related
This British anti-smoking advert from 2007, shows impacting, shocking images in a cause to encourage people stop smoking.
http://www.youtube.com/watch?v=cMRFIU_sADI
Packaging
Nowadays all cigarette packing contains health warnings weather this is through just type or type and image. Often it takes up a large amount of the box therefore for the person purchasing the packet, it is quite hard to ignore. The strong black and white type is very bold and threatening. Equally, the images are very effective as they are quite disturbing and incredibly off putting. Which is in fact the idea, to put people off smoking cigarettes.
http://en.wikipedia.org/wiki/Tobacco_packaging_warning_messages
http://www.express.co.uk/posts/view/63488
http://www.boxvox.net/tobacco/
In contrast to this, older cigarette packaging showed no signs of health warnings or negativity around the topic. In fact, it was the opposite. Often, bright colours would be used and a fun, positive typeface. Even the name of the brand was encouraging, such as 'Happy Hit'.
http://www.antiquehelper.com/catalog.php?id=150&page=5
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