The Business Of Design

UK Economy

-7th largest in the World

-3rd largest in Europe
-one of the most globalised countries
-London is the largest financial centre equal with New york
-Largest industries-aerospace, pharmaceuticals, North Sea oil and gas. 

What is an industry sector?
-Good-producing segment of an economy
-An area of the economy in which businesses share the same ore a related product or service.
-An industry or market sharing common characteristics.
-Standard economic modules identify four industrial sectors. 

http://www.google.co.uk/

Primary sector - The primary sector of the economy extracts or harvests products from the earth. 

Secondary Sector - The secondary sector of the economy manufacturers finished goods.

Tertiary Sector - The tertiary sector of the economy is the service industry; transportation, retail.   

http://www.regionalentwicklung.de/

Quaternary Sector - The quaternary sector of the economy consists of intellectual activities. 

Why are industry sectors important?
Dividing an economy up into sectors with defined similarities, allow for more depth analysis of the economy as a whole.

Why do you need to be aware of economic sectors?
Competition, current market, trends, gaps in the market, understand the relationship between the sectors, see where the money is.  

The service industries
-An industry made up of companies and organisations that primarily generate revenue through providing often intangible products and services.

-Service industry companies are involved in retail, transport, distribution  food services as well as other service dominated business. 

-Service industries can be divided into 3 further sectors. 

Public Sector
The part of the economy concerned with providing basic government, state or publicly renowned services. Usually provides services that are free at the point of delivery and a non-payer cannot be excluded from. eg. emergency services. Meant to benefit the whole of society rather than just the individual who uses them. eg. NHS. Support and encourage equal opportunities, for example, public education.Essentially funded by the tax payer.

http://en.wikipedia.org/wiki/Public_finance

vs.

Private Sector

Not controlled by the state. Run by individuals and for-profit businesses. Where most jobs are held. Biggest sector. Differs from other countries. Government have power over economy like the people's Republic of China. National economy is driven by private enterprise and investment. Includes personal sector (household) and the corporate sector (companies). 

Third Sector
Includes voluntary or not-to-profit companies. Shows how healthy the economy is. 

http://www.rdjconsultants.com/third_sector.html

Service Industries
-Creative Industries
-Education, health and social work
-financial and business services
-Hotels and restaurants
-other social and personal services
-Public administration and defence
-Real estate
-Tourism
-Transport, storage and communication
-Wholesale and retail trade

The creative industries
A range of economic activities which are concerned with the generation or exploitation of knowledge and information. Using creative skills to contribute to society, to make money. 
For example:
-Advertising
-Architecture
-Crafts
-Design fashion
-Radio
-Film Industry
-Animation
-Post Production
-Graphic Design

http://www.innovateuk.org/creativeindustriesstrategy09/3/3.ashx

"Design is the thread that connects ideas and discovery to people and markets"

The business of Design

The Design Council 2005

Design & Industry

-185,500 designers are generating 11.6 billion in annual turnover

-62% of designers are under 40

-31% (20,436) of design businesses are based in London

-69% isn't

-59% of design companies employ fewer than 5 people

-Over 50% of UK design businesses work in communications, digital and multimedia design. 

Working in the Creative Industries 

There are 3 main types of companies working in the creative industries. 

-Design studios/consultancies

-In-house design teams

-Freelance designers 

Disciplines in the creative industries

-Communication design

-Product and industrial design

-Interior and exhibition design

-Fashion and textile design

-Digital and multimedia design

-Service design 

-50% of designers working in communication design also work in digital and multimedia design.

-These 2 areas are the most integrated disciplines within the creative industries

-They service all sectors of local, regional, national and international economic sectors. 

Organisations to be aware of within the Creative Industry

-Creative England

-Creative & Cultural 

-Creative coalition campaign

How the money flows through the government

Driven through profit? Voluntary? 

Treasury and civil service sit separately to the government. Work out how much goes to which services. 

Special Interest Groups

Create opportunities and feeds in organisations with the money that has been handed down. 

Study Task 3//Industry Experience

1. What is Industrial Experience

• A chance to gain some realistic experience in a studio environment.
• Interacting with a client base on a professional level. 
• Working amongst other designers working towards the same brief.
• Seeing through a ongoing project, learning skills along the way and evaluating the outcome in the real world.
• Learning skills and enhancing old ones.

2. What can you learn from Industrial Experience

• What path within design in the correct one for me?- After doing some Industrial Experience for a design company it might be decided that that kind of company is not suited to the way I would like to work.
• I can learn realistically what working for a design company would actually be like. Whether it is working in a studio for a freelance designer or working for an In-House design team. 
• I will learn how a design team, big or small, work as a team and the way the dynamics work. Equally, I will be able to interact with designers who can give me advice and learn something from.
• I will definitely learn new skills whether it is software based, printing or learning how to interact with clients. It may just be becoming more confident in my professional self. 
• After doing Industry Experiences in a few different companies I may start to realise what size of design company would suit my design process best. A small company may be better as it offers a closer team and maybe more one on one designing however a bigger company may be preferred if i'm working with a bigger group of people with lots of different specialisms and offer more varied advice. 

3. What form/format could Industrial Experience take?

• It could be in the form of a freelance studio, working in a space that is specific to a designer.
• It could be going to trade events, visiting relavent goings on.
• Visiting exhibitions that are linked to the company may be a necessity.
• Going to the printers may be a job that that is given to me, therefore I will need to know what I am doing.
• Going to an In-House design team for a bigger broader company.    
• 
  

4. What areas of Industry are you interested in?

• I would like to take some Industry Experience within an Illustration based design company. I am also obsessed with hand-rendered type, therefore is something I like to incorporate with my illustration based work. 

• I am also intrigued to see what it would be like working for event promotion, in particularly a surfing or skateboarding brand. Designing posters, flyers and other promotional items working as set is an area I am enthusiastic about. 

 

• I'm interested in doing some more hands-on design such as working in a print based studio. It has something I have also been enthusiastic about and have done a bit of creen printing however I think by doing some Industry Experience for a print company I would improve my understanding and skills more rapidly. It would also allow me to work on different stocks and experiment with materials. 

• I think working for a book design design/publishing company is an area that I would enjoy. This is linked with the illustration but takes the process further. I enjoy layout so doing something like this would improve my skills. 

• I enjoy working with patterns and applying them onto different medias and formats. I would like to experiment with working with stationary. 

5. What are your concerns about Industrial Experience?

• Will I be able to perform to a standard that the client is happy with?- The skills that I have now, will they be enough to be effective within a design team.
• Will I pick the right kind of design company to complete some Industry Experience?-Make sure I don't apply for a company that is not really relevant to my practice. However if I do end up doing something that is not as suited, how do I make the most of it and apply to my work?
• How do I produce a good standard portfolio? One that will reflect my work well?
• What do I do if I make a mistake? Having the confidence to voice my opinions and if I need help. 

Industrial Experience

10 Questions I want to ask about the Industry

1. How do you get your work out there?

2. How do you attract clients?

3. How do you run a professional business?

5. How do you price work for clients?

6. What's the best way to start in the industry?

7. Who can help you get into the industry?

8. How do you manage your cliental?

9. How do you interact with your client?

10. What makes a good portfolio? 

5 Group Questions to ask about the Industry

1. How do you present your portfolio to a potential employer?

2. How do you manage your client base?

3. Would studio visits and internships help gain a realistic experience in the industry?

4. How do you go about gaining an internship or job overseas?

5. Whats the best way to gain contacts and promote yourself?

Class Questions to ask about the Industry

1. How do you promote your portfolio?

2. What mistakes do people make?

3. What's the best way to contact them?

4. How do you make the most of the experience?

5. How do you get the opportunity?

6. How do you charge/get paid?

7. Would you suit working for a big or small company?

8. What is expected of you?

Forms of Experience

-Internships

-Live Briefs

-Visiting Professionals (Here)

-Freelance

-Online Networking

-Trade Events

-Exhibitions

-Visiting Studios

-Business Support

-Research

How you get it?

-Direct contact

-Requesting samples

-Tailoring portfolio

-Professional/creative networks

-Apply appropriate places

-Ask for feedback

-Being confident and professional 

What do you need to get Industry Experience?

-Confident attitude 

-Be approachable

-Professionalism

-Enthusiastic

-Commitment

-Good portfolio

-Online presence

-Contacts

-Design identity, business cards

-Knowledge of the company

-Relevant skills

-Punctual

-Organised

-Independent

-Good work ethic

-Personal presentation

-Proactive

What can you gain from the Industry Experience?

-Clear design path

-Different perspective on what you want to do

-Confidence in your work and professional self

-Contacts and recognition

-Learning from your mistakes

-A job

-Enjoyment

-Skills

-Interacting

-Build up portfolio

-Better reputation

-Money

-Inspiration

-Taste of real world

-Finding your niche

-Dealing with different people/environment

-Time management

-Pace

-Ethics

Fields of Interest task

1. Hand rendered illustration
2. Digital illustration
3. Children's illustration
4. Hand rendered type
5. Digital type
6. Branding - retail
7. Screen print
8. Book covers
9. Publications
10. Editorial - fashion
11. Food and drinks packaging
12. Collage
13. Board design - sport
14. Photo montage
15. Sport equipment branding
16. Fashion advertising
17. Paper craft
18. Pattern design
19. Textile design
20. Magazine layout
21. Album artwork
22. Music promotion
23. Music packaging
24. Interior design
25. Letterpress
16. Embossing
27. Travel books
28. Mixed media
29. Industrial packaging
30. Beer promotion
31. Corporate identity
32. Gift wrap
33. Stationary 
34. Book binding
35. Stamps (ink)
36. Fashion illustration
37. Billboards
38. Advertising
39. Window displays
40. Restaurant interior
41. Restaurant branding
42. Web design
43. Apps
44. Hair and beauty packaging
45. Hair and beauty branding
46. Educational
47. Health care
48. Animation
49. Motion graphics
50. Infographics
51. Photography
52. Installations
53. Instructional manuals
54. Decorative packaging
55. Bakery/confectionary packaging
56. Business cards
57. Exhibitions
58. Invitations
59. Alcohol promotion
60. Card design
61. Wrapping paper
62. Wallpaper design
63. Backdrops and set design
64. Quilling
65. Experimental type
66. Belly bands
67. Posters
68. Music magazines
69. Fashion magazines
70. Independent work

Rob Ryan 

http://www.misterrob.co.uk/

Who is the client?
Rob Ryan uses intricate paper cut to produce illustrative design. Rob ryan has worked for clients such as Vogue, Elle and Paul Smith. However he has also illustrated a number of books including, The book of lost things and The world to come. However in the piece of design above, the client could be for a card design company or just not independent work from the artist. Therefore sold for aesthetic reasons. 

Who is the intended audience?
The delicate detail yet simple aesthetics suggests that this piece of design is aimed mainly at females. Also the imagery used such as flowers and birds are communicated in a very charming way which could be targeted at either a man or a women for their partner. The typography equally implies messages that are romantic and poetic. The bold red colour also gives the overall design as a graceful look suggesting that women would buy this piece of design on a mug, notebook, card or just to frame.  

What is its function?
The function of this design is dependant on where is applied. 

What is the budget?
Over the years, Rob Ryans designs have become increasingly popular therefore he is able to sell his work a high end price. As a lot of his design, like the one above, is very detailed paper cut. Therefore it would cost quite a lot to laser cut each design. It is also a time consuming process which would increase the budget further. Through research, purchasing a Rob Ryan laser cut could cost anything from £80. 

Where is it from?
Rob Ryan's studio and main shop are based in East London. However the main selling point  is from the online shop http://www.etsy.com/shop/misterrob. As Rob Ryan is based in London, all of his work is created in the Unite Kingdom however his work is sold internationally. The design showed above can be purchased from either of these places on different formats. 

Who is the designer/studio?
Rob Ryan is the designer of this piece of work. Rob is a British artist who has mades a name  for himself with his elaborative papercutting and screenprinting. 

Venetia Scott — margaret howell s/s 09

Who is the client?

Margaret Howell

Who is the intended audience?

High stature and longevity in the fashion industry, known as being the queen of minimalism, so men and women who know their stuff when it comes to fashion, who have money to spend. Her designs are known for being fundamentally masculine and are chosen by those who already know and love the brand. Margaret Howell doesn't try and compete with the high street, so high cost is to be expected.

"I've never felt the need to express femininity in the archetypal feminine way."

What is it's function?

To promote and advertise Margaret Howell's designs, displaying pieces from her collection. It also has to represent what she is about, and what to expect from her line of clothing. It must express her love for minimalism, androgyny and sharp cuts.

"I think I was filling a gap, making something contemporary and current in very good quality that wasn't over-designed."

What is the budget?

Venetia Scott has built up an extremely impressive portfolio, working for Vogue, i-D, Another Magazine, Dazed & Confused, A.P.C, Margaret Howell and even alongside Marc Jacobs. This mixed with the fact that Margaret Howell has had a strong presence in the fashion industry for nearly four decades, with what would be classed as a high quality brand, would lead to what would be assumed to be quite a high budget. 

Where is it from?

British designer and photographer, both based in London

Who is the designer/studio?

Margaret Howell clothing, Venetia Scott styling and photography

Who is the client?

Comme des Garcons

Who is the intended audience?

Experimented with an avant-garde audience. Both men and women with a keen interest in the fashion industry, that are wanting to look good at a high price. Comme des Garcons is extremely popular amongst celebrities, including Mary-Kate Olson, Kanye West, Chloe Sevigny and Karl Lagerfeld. 

'The Comme des Garçons retail experience was ahead of its time, encouraging spending through a stage-managed atmosphere that wasn't pretty or luxurious in any traditional sense; the raw floorboards and industrial racks were part of the intellectualised message.'

What is it's function?

Not to just sell the brand, but also to sell the 'image' of the brand itself. It is there to portray the personality and thoughts behind the label. 

 Kawakubo's stance as a champion of dissent: "The majority, is always wrong."

What is the budget?

High end, high cost.

Where is it from?

Comme des Garcons based in both Tokyo and Paris. Total management based in both New York and Paris.

Who is the designer/studio?

Designer Comme des Garcons, studio Ronnie Cooke Newhouse – Stephen Wolstenholme from Total

Total Management is a creative agency representing some of the most established and emerging photographers, stylists, and creative directors working in the fashion and design industries today.

Who is the client? 

Warren Ellis (author)

Who is the intended audience? 

Potential readers of 'Gun Machine.' Fans of action crime novels.

What is it's function? 
To promote the book and make people want to buy it. To put across the style of the book in order to attract the correct audience.

What is the budget?
Because Warren Ellis is an author of critical acclaim, this would suggest that the budget for this cover would be slightly higher than a less know writer. Although, book covers are also a mass produced item so the cost would also need to be low enough to print a lot cheaply.

Where is it from? 
New York

Who is the designer/studio?
Oliver Munday

Who is the client? 

Kaleid, arts and culture magazine

Who is the intended audience? 

Readers of Kaleid

What is it's function? 

To create an appealing design to put across the content.

What is the budget? 

This publication focuses on fashion, arts and culture which are quite high brow topics and would suggest a higher budget than say something like a celebrity gossip magazine. It would also be quite a selected readership so less copies would need to be made, again suggesting a higher price.

Where is it from?

London

Who is the designer/studio? 

Aidan Stonehouse

Who is the client?

The audience the ones who they are producing work for as they will be the consumers who purchase but the clients don't have anyone to answer to respect to this piece and design it on the basis of personal choice and aesthetics.

Who is the intended audience? 

Home owners/ 'great for both kids and kids at heart.'/owl lovers/people you appreciate handcraft/ people who appreciate vintage/modern print design

What is the function?

To decorate the home interior

What is the budget?

Low budget of recycled paper and non toxic inks

Where is it from?

Online shop/Long Beach, CA studio

Who is the designer/studio?

6. Sass & Peril - Shannon Kennedy & Cesar Fernandez

Who is the client? 

Jane Mayle - clothing company headed by model turned designer

Who is the intended audience?

Young females who are into wearing high end fashion/people with expensive taste/fans of the models

What is the function? 

To label clothing/represent the clothing brand/to increase the quality of the brand/appear high end fashion/form an identity

What is the budget?

Budget appears quite low, not a major famous company and only a few products were created to circulate across the brand including minimal packaging, clothing tags and a flyer. 

Where is it from?

America - New York - Noho

Who is the designer/studio?

David J Weissberg

Virginia Kraljevic

Who is the client?

Who is the intended audience?

What is its function?

What is the budget?

Where is it from?

Who is the designer/studio?

Virginia Kraljevic is an illustrator from New York. She studied in France 

Who is the client?She has worked for Boxfresh, doing their designs for TShirts and some packaging, however this particular piece is just a simple doodle from a moleskin notebook, It could well have been edited but it still has a hand rendered feel to it. She has also worked for The Big Issue, and Synergy.

Who is the intended audience?
The audience is broad, However it has more of a feminine feel to it, Many examples go her work have been targeted at children, however she has also worked for GotgotNeed, Helping to Produce Moving animation ,So its audience could be male or female, and any age.  

What is its function?
Its function is to deliver a message through typography, it could be used on other products, in order to promote or advertise something. Or could be used in a more illustrative sense in Publishing. 

What is the budget?
Very cheap budget, Particularly on this Specific piece, as it is simply on paper and it has been done in permeant market or colours pens.   

Where is it from?
The Uk, but her work has a spanish influence to it, she uses a lot of spanish phases and singular words, 

Who is the designer/ Studio? 
Sophie Henson 

Who is the client?

Jooze is a fictional company that manufactures fresh fruit juice

Who is the intended audience?

Its target audience is nursery and Primary school children, Or children in general. 

What is its function?

To help promote healthy eating habits from a young age, within schools and nurseries, Packaging is entertaining and intriguing for younger children, it interacts with its audience.   

What is the budget?

The packaging was never produce, as it was work done by a student for a fictional company, it was never mass produce, so budget will be small. 

Where is it from?

Designed and made in Australia

Who is the designer/ Studio?

Yunyeen Yong